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Internal Faculty Profiles

Wang Tao - Professor

Born in 1970, PhD in Economics from Wuhan University, Wang Tao is a Professor of Economics and Management School, a Supervisor of doctoral students, the Director of the Department of Marketing and Tourism Management, Executive Director of the China Marketing Society, Executive Director of the China University Marketing Society, a member of the Editorial Board for the Journal of Marketing Science, a lecturing Professor of the EMBA courses at Zhejiang University and at Sun Yat-sen University (Lingnan College).

Wang Tao is also an Expert in the Agricultural Expert Advisory Group, a specially invited expert for the Training and Certification Programs hold by the China Marketing Society aiming at Marketing Directors and Sales Managers.

Main research interests and teaching fields include: enterprise marketing strategies, and competitive strategies.

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